In 1932 CeCo announced a line of superior tubes that cost more than your average tube. Their price was $4.00 each while RCA and Champion were cutting prices.
President of CeCo, Ernest Kauer stated
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Since profit is the goal of all business the CeCO Citation carries a list price that guarantees s satisfactory profit to retailers. It is now apparent that both retailers and manufacturers of radio tubes have been misled by the glamor for lower prices. Since this stampeded action has not demonstrated any corresponding increased volume in sales dealer shave been left high and dry with reduced volume and reduced prices". CeCo made their Citation tubes with an amber bulb. This was to distinguish them from other makes and to help the displaying of the product.
Some of the slogans used in the promotion of the Citation line were:
“Only recognized Master Workmen with skill and experience are employed”
"You pays your money and you takes your choice"
CITATION is a precision built radio tube — the result of diligent study upon the part of CeCo engineers. It represents a high degree of Quality and Uniformity of Characteristics not obtainable heretofore. In order to insure closer accuracy more precision high grade materials
CITATIONS are manufactured in a separate department in the CeCo factory. Only recognized Master Workmen with skill and experience are employed. No equipment, effort or time is spared that could add to the precision of CITATIONS.
Radio Retailing February 1932
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Radio Retailing February 1932
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Radio News April 1932
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Electronics February 1932
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All ads and articles for the Citataion line are found in 1932 publications only.